This section helps in building an introduction to a specific product/service, which will be described later in the tutorial. This section is designed to help you create a clear, informative and interesting introduction on this subject.
Ketchup is an important food group that everyone needs to eat. It can be a natural choice for the table due to its convenience and cultural significance.
Ketchup is a good example of product that can be used as a subject in advertising. It has very specific features, which makes it interesting to look at in terms of copywriting. In spite of its simplicity, it can be likened to products from the past and the present. This type of product capture attention from different segments within their target audiences, which makes them perfect subjects for copywriting campaigns.