It has a long history which dates back to antiquity. The word “ketchup” was first recorded in 1397.
We can’t imagine life without ketchup. It’s a simple fact, but it shouldn’t be a surprise to anyone.
Badly written point-of-sale materials work against most businesses and their brands. We shouldn’t let our customers waste time on poorly written point of sale materials; they should instead appreciate our help with increased speed and efficiency in the checkout process.
Professor at Queen Mary University of London, said: “The history of ketchup goes back to the 16th century when Europeans first discovered that a liquid extracted from vine leaves could be used as a food flavoring agent. The most popular brand was Heinz who began marketing its ‘Ketchup’ in the 1870s… In 1873, Heinz introduced ‘Tomato Ketchup’, another flavoring agent which became very popular with consumers. The company was so successful that it created a new formula by adding sugar, which has no bitter taste.”
A great way to describe the product is by putting a name to it. This description can be used in a number of ways.
Ketchup is a condiment. However, the product itself is not deserving of the word ‘ketchup’. It’s not just a name that we give to a product but it actually has properties that make it one of the most common ingredients in food.
Ketchup has many more uses than just being used for food and can be used for any kind of purpose.
I am trying to find out how ketchup can be adapted for other purposes and what are some applications of KETCHUP beyond food. This is an attempt to understand how KETCHUP can be utilized in different fields like designing, marketing, advertisement etc.