The thing that makes it special is the fact that it’s made with tomatoes.
The ketchup is one of the most used food products in the world. As such, it is a very common ingredient that people use for food. But how do you make this product so popular? It is easy to see how ketchup became a household name – after all a lot of people are aware of this product.
We should not compare “ketchup” and “pizza” but rather think of them as two different products with different characteristics and uses. They are both food but pizza has much more potential to be useful than ketchup or any other food product we use every day at home.
A good example of this could be putting your creative skills to use in generating interesting content ideas instead of only focusing on the factsheet or manuals that are generated by them.