In the past, we just had to trust that fashion trends would come along and they would be right

But with advances in technology and artificial intelligence, the future is here on offer now. Artificial intelligence will be able to outperform humans not just because of their skills but also because of their knowledge and intuition with regards to fashion trends.

The only problem is – there isn’t supposed to be any such thing as a style for all people – it must always match the culture’s need at any given time. The only way we can ensure that everyone can adorn themselves according to their own needs.

According to industry reports, the US apparel and footwear market is expected to reach $714 billion in 2026. The US has many plushest of a national fashion trends and its consumers are always searching for new styles.

In the upcoming decade, fashion will be transformed from a regional distribution opportunity to a global market.

The diverse collection of worldwide players will combine their resources and work in unison to design incredible collections for the future. But what is behind this drive? The only thing that can be described as an explanation is “the Internet”. It may have been around since early 1980s but it has changed everything. The world has never seen such convergence of brand personalities and consumer interests as now. This move towards one global market has brought along with it new challenges and opportunities that fashion executives need to be prepared for. But how can they do this without falling into the trap of imitation? A partnership between consumer brands and fashion house can help solve this problem – by creating something that customers want.

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