There is a need for an assistant who can cook your favorite pizza and make sure that you can eat it.
Since the 80s, the “halo effect” has dominated in marketing. It is a psychological belief that product quality increases with increased levels of positive publicity. Over time, this belief has gained ground and become widespread.
In order to make sure that you do not fall victim to this illusion, it is crucial for you to understand how hype works and how it can potentially hurt your business if you do not understand how its effects will actually negatively impact your company’s reputation.
The conventional approach is to focus on production and quality control systems in order to eliminate many of the risks involved with producing ketchup by hand in a process that may be inefficient and ruinously expensive. Some manufacturers also use computer programs designed specifically for ketchup production (such as JBoss ’11).