It is a big industry, with a lot of jobs, so it’s essential to take care of its image.
With affordable prices and designs that are accessible to all people – starting from students right up to top tier companies – there is no better place for a company to present itself than New York. The brand must offer something that will not only make customers salivate but also satisfy their demands in each and every one of them. And this calls for some kind of influencer campaign.
The luxury brand, Louis Vuitton, has introduced a new campaign for its Fall/Winter 2018-19 season. It is the first time that they have launched a new campaign in United States. The aim of this campaign is to capture the fashion world and its beauty with the help of a fashion writer.
Fashion writing is more than just aesthetics and fashion trends. It is also about personal style and self-expression, which need to be integrated into the writing process in order to make sure they are expressed accurately and effectively.
A fashion writer knows her own style but may not be aware of styles that are popular in other countries or regions. This means her content will reflect an image of the culture she comes from rather than an accurate representation of what she thinks it should look like in other locations.